Meet Heidi – The Woman Behind the Brand
Hello! I’m Heidi—the Heidi behind Heidi Carey Designs.
Hello! I’m Heidi—the Heidi behind Heidi Carey Designs.
I never thought my face would be on a brand. I certainly never thought I’d be writing a blog about myself. But here we are.
If you’re reading this, you probably found your way here because of my designs—maybe a robe, a pajama set, or something that made you feel beautiful at home. And I love that. But I also want to let you in on a little secret… This brand is deeply personal to me.
So, before we go any further, let’s get to know each other.
I created this business because I wanted women to feel comfortable, beautiful, and confident at home. And if I was going to talk about that, I needed to be real about it. "
Putting Myself Out There? Terrifying.
Here’s the truth: I don’t love being the face of my brand.
The first time someone suggested I show up on social media, I laughed. Me? With my gray hair and wrinkles? No, thank you. But the more I thought about it, the more I realized something.
I created this business because I wanted women to feel comfortable, beautiful, and confident at home. And if I was going to talk about that, I needed to be real about it.
Was it uncomfortable at first? Absolutely. Did I consider hiring a younger, glossier version of myself to stand in? You bet. But then I thought—what kind of message would that send?
So here I am. Wrinkles, gray hair, and all. Showing up as myself, even when it makes me cringe a little.
Because if I can put myself out there, so can you.
This Brand Is Personal.
I’ve spent years designing pieces that make getting dressed at home as effortless as it is beautiful. But this brand is more than just fabric and stitching—it’s about how we feel in the clothes we wear every day.
Maybe that passion started with my mother, an English antique dealer, or my great-grandmother, Electra Havermeyer Webb, who founded the Shelburne Museum. Maybe it came from my years at Ralph Lauren and Vera Wang, designing accessories for some of the best-dressed women in the world. Or from launching my own line of timeless cocktail dresses that my friends still wear today.
I don’t want to just sell you something. I want you to feel connected to what you wear. I want you to slip into a robe and feel like you just stepped into yourself.
And if I can make that happen—even a little—then I’m doing something right.
So, What’s Next?
This post is the first in a little series I’m writing—kind of like a behind-the-scenes tour of my world. I’ll be sharing my thoughts on style, confidence, getting older (spoiler: I love it), and what this brand really stands for.
But enough about me for now. I want to hear from you. What’s the one thing you’d love to feel more confident about? Dressing at home? Finding your personal style? Saying no to trends?
DM me on Instagram (@heidicareydesign), and I’ll reply!
Big Hugs,
