My Jewelry Dilemma | Why I won’t raise prices to prove it’s real
Why I won’t raise prices to prove it’s real
Price does not always reflect true value. When it comes to jewelry, this is especially true.
Did you know what a great value your necklace was when you bought it? Of course you did, you’re sharp. Most customers have no idea. That’s been a tricky problem for me – though it’s very good for you. Let me explain.
When I first started my business, most of my clients were friends. I sold my necklaces with as little markup as I could, out of courtesy. As my business began growing and I started selling online, my friends’ prices became everyone’s price. And that became an issue – because new customers weren’t sure if my cabochon stones were real!
“Raise your prices,” everyone said. “You’ll make more, and customers won’t be confused.”
Simple? Sure. But simply not possible. I refused to raise prices to prove my jewelry is real, and I have never wavered from my approach. Selecting each cabochon stone, bead, and unique accent by hand – and buying directly from vendors I’ve known for years – is how I can offer such reasonable prices. Add hand knotting, and you have a superlative value.
Here’s exactly how I do it.
Buying Direct: Skipping stones – and keeping the best
Color, shape and texture are the three most important elements I look for when I buy stones or beads. Years of training my eye to recognize exceptional value pays off when I get to hold each and every piece – imagining its new home on a necklace you’ll love.
Being a New York native serves me well when negotiating prices: I stand my ground, and have no problem walking away if I think the price is unfairly high. Now, when vendors I trust get a certain stone, they call me directly – and my cost reflects the business relationship we’ve cultivated over the years.