The Story Behind My Hearts & Arrows Print

Inspired by the search for love and its golden intention, discover the print that speaks to the heart—every day of the year.

When I sat down to design my new Hearts & Arrows print, I knew it would be a challenge. Heart prints are everywhere—many of them lovely—so why even try? Simple, I felt I had something unique to add.

I knew from the start this print had to be more than just hearts. I wanted arrows too, but not piercing hearts like every other image you’ve seen. My arrows would be in flight—because isn’t that how we are when searching for love? Always moving, always aiming.

 

Hearts & Arrows reflects how I want to live: seeking love, giving it, receiving it—every day. And now, I have a design that reminds me of that intention every time I see it"

With the concept clear, it was time to focus on color and style. I don’t wear much red, but I wanted a shade soft enough to feel tender, like watercolor, yet bold enough to stand out. That’s how I landed on this red. For the arrows, I made an unexpected choice: gold.

I never wear gold—it clashes with my gray hair, and I always lean toward silver. But gold felt right for this design. To me, gold represents the intention of love: bold, radiant, full of purpose. It took countless iterations to balance the red and gold, but when I saw the final version, it felt just right.

Launching it near Valentine’s Day made sense, but the truth is, this print is about more than a holiday. Hearts & Arrows reflects how I want to live: seeking love, giving it, receiving it—every day. And now, I have a design that reminds me of that intention every time I see it.

Whether you’re shopping for a special someone or treating yourself to something truly meaningful, My hearts & arrows collection offers the most thoughtful and delightful gifts for moments of love, connection, and comfort. This curated collection features charming sleepwear and loungewear pieces — from classic robes and elegant pajamas to soft nightgowns and mix-and-match sets — all adorned with the signature Hearts & Arrows print that beautifully captures the spirit of affectionate intent and romantic style.

Crafted by hand with the finest soft cotton and finished with delicate scalloped details, each piece feels as wonderful to wear as it looks. The classic robe drapes effortlessly for cozy mornings and relaxed evenings, while the tailored pajamas and lightweight shorts sets blend comfort with a feminine, flattering fit. Every item also comes with a custom Hearts & Arrows printed pouch, doubling as a boudoir pillow — a charming detail that makes these gifts feel extra special.

Beautifully designed and thoughtfully made, the Hearts & Arrows collection isn’t just sleepwear — it’s a celebration of love, style, and everyday comfort. Perfect for birthdays, anniversaries, Valentine’s Day, or just because, these pieces are sure to become treasured favorites in anyone’s wardrobe.

PS. DM me on Instagram @heidicareydesign and send me your valentine’s day gifts pictures wearing my perfect cotton hearts & arrows sleepwear collection.

Shop My Hearts & Arrows Sleepwear Collection

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   About me  

I founded Heidi Carey in 2016 with a simple goal: To create beautiful, timeless accessories for my friends and their friends. I understood who they were at their core, and what types of things we all were looking for as we all moved along in our lives. It’s why my pieces are conceived for the woman who values both elegance and understatement; versatility and superb value.