Every year, we design two florals—one for spring and one for fall. And this spring, I kept coming back to a very specific feeling.
I wanted something softer. Less defined. A little more impressionistic.
It reminded me of our very first floral from 2018—the one that changed everything for us. Before that, we were only selling jewelry. That print was the beginning of our at-home collection.
When I get ready for bed, I don’t just put on whatever’s easiest. I put on something that makes me feel beautiful. Not just comfortable—beautiful. For me, that’s always been florals. They bring out a softer, more feminine side without feeling overdone.
I started with color, like I always do. I had a few combinations I loved. And then, for the first time, I did something I’ve never done before—I shared them with our Instagram broadcast channel and asked for feedback. That was new for me.
And the response was very clear. Pink and green.
It wasn’t the one I was leaning toward at first. But prints are like children—it’s hard to pick a favorite. And once I sat with it, I completely fell in love with it.
Now I truly adore it. My new Spring Floral Collection is here!
The print itself isn’t meant to be any one flower. A few people have tried to name it, but that’s not how I design. I go by feel. When I’m creating a floral, I ask myself very simple questions:
Do I feel beautiful in this? Will I sleep like a princess in this?
I have a nightly ritual I actually hope most women have.
When I get ready for bed, I don’t just put on whatever’s easiest. I put on something that makes me feel beautiful.
Not just comfortable. Beautiful. No old t-shirts. No boxers. That never felt right to me.
For me, it’s always been florals. There’s something about them that brings out a more feminine side—without trying too hard. Soft, a little romantic, and just right at the end of the day.
And it changes how I feel.
If I feel beautiful when I get into bed, I sleep differently. I wake up differently. There’s a shift. I think of it as a little bit of “sleeping beauty”—not in a silly way, just in the sense that how you feel going into sleep actually matters.
That’s really where all of our florals start. Discover my new Spring Floral Collection
PS. DM me on Instagram @heidicareydesign and join my Design Diary and vote on your favorite colors, prints, and details before anything launches. Your input helps shape what comes next.
